Sytrinol® - Promotional Support

Proprietary Nutritionals, Inc (PNI) is planning extensive trade and consumer support for Sytrinol®. The following are some key activities:

• New clinical studies due for completion by April 2009.
• A 2009 PR campaign to highlight the unique features and benefits of Sytrinol® and to create additional “buzz” to both the trade and consumer.
• Continuing education (CE) programs with the goal of educating Pharmacists and Pharmacy Technicians on the nutraceutical heart-health features and benefits of Sytrinol®.
• Co-op support to be made available to PNI’s trade partners on a case-by-case basis.
• Several new books making reference to Sytrinol® are currently being written and are due for publication.

Additionally, a unique in-store cholesterol testing program is currently being planned for Sytrinol. Implemented primarily in health food stores to start, consumers will be invited to “Take the Sytrinol Test.” After establishing a blood cholesterol level baseline, shoppers will be re-evaluated and re-tested after using the product for 30-days. This will allow the consumer the ability to see Sytrinol’s benefits first hand. A national roll-out of this program will include a wider base of retailers in various trade classes.

Various forms of consumer and trade advertising are in the works. To view examples, click on the links below:

Sytrinol "30%" full-page print ad

Sytrinol "Football" full-page print ad

All patents and trademarks associated with Sytrinol® are the exclusive property of KGK Synergize Inc.

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